Do people really believe this crap?
Do people actually believe any of the untruthful Microsoft commercials that are currently running on TV?
Microsoft is trying to claim in their ads that PCs are cheaper than Macs.
Oh, sure they are, in the same way that a porta-potty is cheaper than indoor plumbing. In the same way that a hooker is cheaper than a girlfriend. In the same way that drinking diet coke is cheaper than a fresh-squeezed juice. (I go into even more detail on the differences between Microsoft and Apple in my Steve Jobs vs. Steve Ballmer shootout.)
And then today, Microsoft puts out this duplicitous ad:
Hahahahahahaaa!!!!!!! OMG, I AM ROTFLMFAO!!!!!!!
Like ANY human being on the face of the planet (that we are destroying) would **EVER** choose a PC for VIDEO EDITING!!!!!! Hahahahaha!!! OMG, this isn’t even close to the reality of the real world, where the ONLY effective video editing platform is the Mac.
Video editing is what people from around the world, in all cultures & nations, flock to the Mac for.
Of the many problems with the ad — such as the fact that she chooses a machine with a slower processor than the Mac, a machine that is heavier & bulkier than the Mac, a machine that has an inferior video display resolution than the Mac (um, hello?!? Wouldn’t that be slightly important for video editing?!?) — I also love how she scoffs at the idea of “2 GB of RAM” as if she even has ANY CLUE what that means.
Not only is the Mac’s RAM FASTER THAN THE PC’S RAM, but also the Mac handles 2 GB of RAM much more efficiently than a PC can even handle 4 TIMES THAT AMOUNT. The ad also conveniently forgets to mention that you can upgrade your Mac’s already-faster and already-more-efficient RAM for under $50 and dropping.
Plus, the computer she chooses doesn’t even have ANYWHERE CLOSE to the same specs as a Mac of the same price!
Not to mention the fact that when you ACTUALLY TRY to edit videos on a Windows machine, you’re going to be sorely disappointed when it SIMPLY DOESN’T WORK.
And, of course, the biggest disadvantage of all: The PC runs Windows. And has viruses. And crashes. And unintuitiveness. And problems.
Look, if Bill Gates himself can’t figure out Windows, how in the hell do you think YOU’RE going to figure out Windows? And here’s a video clip of Bill Gates with something else you might want to hear.
Meanwhile, the Mac runs the superior Mac OS X. With no viruses. And no crashes. And an uncluttered intuitive interface. And award-winning programs that ship with the Mac for free. Such as the outstanding video-editing program known as iMovie. (Oh yeah, and the Mac can run Windows too, if you’re really desperate. You know, desperate in the sense of dehydrating in the desert and you see some urine on the ground that you use to try to quench your thirst.)
As our buddies at MacDailyNews said today:
Any real filmmaker understands what Final Cut is and that it only runs on Apple Macs with an efficient OS that doesn’t require massive amounts of RAM to “cut video” or do most anything that an aspiring soccer mom like Sheila can throw at it. Like kibitzing on Facebook for 8+ hours a day. This spot is just too unrealistic. In real life, actual filmmakers simply wouldn’t be stupid enough to limit themselves to a heavy, thick, OS-limited hunk o’ junk PC. Real filmmakers use Apple Macs.
Hell, even FAKE filmmakers use Apple Macs.
There’s a great discussion going on here about the multiple lies told (and truths obscured) in this ad.
This ad is really puzzling. I have no idea why Microsoft is suddenly trying to fight Apple on Apple’s turf now. Video editing is what Apple is known for.
And computers priced over $1,000 is Apple’s definite home-field advantage. Computers priced over $1,000 is where Apple dominates the marketplace. A study from 2008 showed that Apple owned over 66% (and growing) of the marketshare for computers priced over $1,000.
Hmmm… that’s a far cry from the phony “under 10%” Mac marketshare you hear thrown about by PC manufacturers all the time.
Plus, even if Windows machines WERE less expensive WITH THE SAME SPECS as a Mac (which is not true; Windows with the same specs as a Mac are MORE EXPENSIVE than a Mac), you still have to pay “The Windows Tax”.
My great friend Aaron Schacht of Canyon Computer Services in Boulder, Colorado did a very nice calculation of this “Windows Tax” for us. Just so you know, Aaron is both a Microsoft Certified Support Engineer (i.e. Windows) and a Mac consultant as well, so he knows what he’s talking about:
What is the REAL COST of a $1,700 17″ HP Notebook?
+ $500 for immediate productivity loss (first month alone)
+ $200 for lack of software (iLife, etc) that comes with a Mac
+ $300 to account for shitty LCD screen
+ $200 to account for flimsy plastic design
+ $100 for virus/spyware protection (the first year)
+ $200 for service and support (likely due to Windows, esp. Vista being pure shit)
+ $500 for longevity
True Windows laptop cost (in the first month alone): $3,700
And that price CONTINUES TO RISE on a monthly basis when you own a PC. The longer you own a PC, the more money & time you’re going to be sinking into it. And then, guess what? Your PC dies 5 years earlier than the equivalent Mac dies.
So what is REALLY GOING ON HERE?
The real point here is that Microsoft is using these ads to try to peddle crappy products to an uneducated populace, who are not going to research the false claims made in this ad. The same uneducated populace who only looks at one thing when making important life decisions, such as what they put into their bodies and what they entrust their important data on: PRICE. And yet, Microsoft loses on price as well. They are blatantly manipulating & skewing the ads to try to give themselves some sort of a price advantage, when they actually have none!
Anyone still want to buy a PC? Because I’m just getting warmed up here. 🙂
May 16, 2009 Update:
Microsoft is back at it again, with their 5th ad in the series. But this time they are really delving into the illegal and immoral “false advertising” zone here:
Once again, however, the ad relies on conscious misdirection to make the PC seem more appealing. Although the ad shows Lauren trying a 13-inch MacBook, it quotes her and her mother Sue complaining about the $2,000 price of the 15-inch MacBook Pro — not only falling out of the size category the two had been considering but falsely portraying Macs as twice as expensive when Apple already offers a $999, if somewhat slower, MacBook. Even Apple’s fastest aluminum MacBook would have fallen within Lauren’s budget and saved her $500 over the price quoted in the ad.
So I’m very pleased to announce that Apple has struck back with a few truthful ads of their own. Here’s just 2 of their recents ads, but Apple has dozens more on their “Get A Mac” website:
PC Choice Chat:
Let me know your thoughts in the comments below!