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ScottWorld’s New Logo

June 5, 2009
ScottWorld Logo Center lrg

Old ScottWorld Logo

ScottWorld Logo

New ScottWorld Logo

Wow, I’m so excited that I don’t even know where to begin.

I’m in the process of completely revamping my entire ScottWorld identity and ScottWorld website. My current website & logo were lovingly created for me by my ex-girlfriend Elena all the way back in 2000, and they’ve served me very well for the last 9 years! Amazing.

But now, it’s time for a fresh new image to represent my cutting-edge company and the brand new services that I’ll be providing later this year, such as FileMaker Consultants in Austin.

So the first step in the ScottWorld revamp was creating a new logo. I put an ad on Craigslist, which is always an adventure because you end up with about 400 emails in 48 hours, 95% of which are from people who never actually read your ad to begin with. “Dear Sir or Madam, I am interested in full-time employment with your company. What benefits do you offer?” Um, what? I was looking for an illustrator to create a logo!

I actually found about 10 very talented illustrators through Craigslist, and then someone emailed me and turned me onto the website Logo Tournament. This has got to be one of the coolest websites I have ever visited. I get a tremendous amount of entertainment value just browsing through the current logo contests going on, and it was even more fun to actually hold my own contest on the site!

I invited the 10 designers that I found on Craigslist to join my logo contest, and the extremely talented Vinny Navarrete ended up creating my new logo! You can see the new ScottWorld logo above, in all its glory and splendor! I absolutely love it! For those of you who are Mac savvy, you’ll notice that the logo is a very clever spin on the Mac OS X Finder icon. Thanks, Vinny, for your incredible work!

So there you have it, folks! The very beginning of the new ScottWorld! Stay tuned for the new website to come soon. 🙂

6/8/2009 Update: After talking with some friends of mine, I’m concerned that Apple’s highly-litigious legal department might come after me for my new logo’s playful take on their Finder icon. It’s really the nose that is the part in question. So, instead of riling up Apple’s legal department, I asked Vinny to change the logo for me. So, I have now changed the logo to the image below. The nose is now an “S” for ScottWorld:

ScottWorld Logo 2

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